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iphone photography


The Tack and the ®Evolution of iPhone Photography


On June 29, 2007, the first iPhone was released to the public. It’s been 8 short years, but to iOS users, it’s hard to imagine a life without iPhone. This device has not only revolutionized the way we communicate, but also the way we capture photos.

When Rick found this tack wrapped in wire, inspiration struck. With no camera or equipment in tow, he was able to capture an awesome image with just a click of a touchscreen. The sharp, spiral lines of the wire, the fiery copper of the tack, all captured beautifully with a device that fits in the palm of your hand and slips easily into your back pocket. 

The image of the wire wrapped tack went on to be used in print and advertising and held its own with photos captured with much more sophisticated equipment. iOS photography continues to grow and evolve, making impromptu photo shoots and capturing spontaneous moments a tap of the finger away.