With any craft, precision is essential. I take great pride in the precision and attention to detail I bring to each of my shoots. A recent shoot for small medical devices showcased this well. For this layout, I designed my shot for both a print spread and a web banner. I used a Leaf 40 digital camera back on a Hasselblad so depending on the clients future marketing needs this image could be repurposed in vertical format for print advertising, brochures or a large trade show banner. Lighting was essential to capture the ideal image. I exposed with Broncolor strobes and I made the shadows cooler by using a light blue gel in the over head fill; all while keeping the highlights clean with neutral main light. The finished image was clean, detailed and precise, just like the products shown. Achieving the right look for each product shoot can be simple, with the right tools.