One of my favorite recent projects was photographing SBS BrakePads with my old colleague Rob Hudepohl. These state-of-the-art brake pads were shot using a light table in the studio in order to showcase the unique design and durability of the product. Having been a rally car racer I have a great appreciation for high quality car parts and these brake pads certainly fit the bill. They were a pleasure to shoot and I am looking forward to seeing my work as a part of the larger advertisement Velocity created.
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In November of 2014, Penn Medicine's Chester County Hospital joined the select group of Magnet hospitals. This is recognition from the American Nurses Credentialing Center, widely regarded as the highest mark of excellence a hospital can receive for nursing quality. "Magnet hospitals have better patient outcomes, higher quality, and greater satisfaction among patients and nurses alike (p. 5)" being minutes away from a hospital that holds such importance on our community is something to appreciate.
All images were exposed with available light and as candidly as possible considering. We covered nearly every departed and nurses station in the hospital. I was inspired and impressed by the professionalism, warmth and team sprit shown by every nurse I encountered.