Viewing entries tagged
product
Paul Huberty, the craftsman and owner of Shaker Fine Furniture, called upon us to photograph his hand made furniture for his entry in the Philadelphia Furniture Show. Utilizing our always ready cyclorama, multiple photos were made for use in brochures for the furniture show and website.
Enthusiasm for all things cars is never in short supply here at Rick Davis Photographic. That's why our recent project with Velocity Inc for SBS BrakePads was such a pleasure. Working with Rob Hudepohl, Creative Director and an old colleague, to showcase the unique and state-of-the-art brake pads being made by SBS was right in our wheel-house (pun intended). Selects from the shoot are shown here with the finished ad for motorcycle and power-sports publications . Thanks to our friends at Velocity and SBS for the opportunity to shoot these pads. Hopefully we'll be able to test them on the track soon.
With any craft, precision is essential. I take great pride in the precision and attention to detail I bring to each of my shoots. A recent shoot for small medical devices showcased this well. For this layout, I designed my shot for both a print spread and a web banner. I used a Leaf 40 digital camera back on a Hasselblad so depending on the clients future marketing needs this image could be repurposed in vertical format for print advertising, brochures or a large trade show banner. Lighting was essential to capture the ideal image. I exposed with Broncolor strobes and I made the shadows cooler by using a light blue gel in the over head fill; all while keeping the highlights clean with neutral main light. The finished image was clean, detailed and precise, just like the products shown. Achieving the right look for each product shoot can be simple, with the right tools.
When looking to showcase a product, professional photography is essential. In order for your product to look its best you need a photographer that knows to ask the right questions. First where will the shoot take place? On location shoots present a unique set of factors the photographer needs to take into consideration. In studio shoots are more easily controlled but also need to be properly staged to best display the product. Location influences the type of lighting that will be used, whether it is a manipulation of the natural light within the space or high quality staged lighting, understanding the play of reflections and illumination is essential for capturing the best shot. The size of the product can greatly influence both location and lighting. Here at Rick Davis Photographic we have the capability to light and shoot products that are minuscule or the size of cars. According to the budget and creative direction of each project set dressing and props can be utilized to achieve the best look.
Recently, we did a product shoot for food storage containers. The client required that the photos have the same look and feel that was used in an advertising campaign in Europe. This influenced the styling of the shoot as well as the framing and content of the final shot. Using props, studio lighting and a lens that gave depth of field allowed us to achieve the ideal shot. As you can see, the final shot had room for copy while showcasing the product in its "natural" environment. Our collaboration with a food stylist for this shot really brought it to life. Our studio is equipped with a full kitchen which streamlines these types of shoots. We produced this shot on time and on budget for a very happy client.
