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advertising photography

Fox Run Brands Photography

Fox Run is an online retailer selling cooking, baking and grilling tools for the kitchen, covering a wide range of name brands.

In his studio in West Chester, Rick created a series of photographs of the baking tools Fox Run Brands offers, featuring everything from spatulas, spoons and bowls to cutting boards, rolling pins and silicone cupcake holders. Vibrant colors of the cupcakes compliment the sleek marble pastry board; in addition to cupcakes, holiday and seasonal pies add texture to the images. Atop the pies are apliques appropriate for the winter and fall seasons.

The colors and textures of the products are perfectly captured by Rick with natural-looking light to highlight all the right facets of the cookware and baking accessories.  

Italian Curves Ahead!

I had the privilege of photographing some beautiful automobiles in studio just a bit ago. A Ferrari 330GT, a Dino 246GTS, and a Ferrari 550 Barchetta. Working with Anthony Sinnott from Scuderia Performante, and some of his best clients;  I created a number of images for coffee table books and decor of these fine Italian automobiles for his beautiful shop in Great Valley

If you or someone you know has a car that they love and love to show off, schedule some time with me for a photo shoot.  My eye as a long time car lover will help bring the story of your baby to life.  Capturing unique angles and playing with light to bring forth the power and grace inherent in your vehicle. 

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Homie!

Meet Homie! I saw Homie talking on his cell phone during a custom motorcycle shoot for Pirelli Tires. He builds fantastic custom bikes and was profiled in the consumer ad we were shooting.

The way he so animatedly involved his entire body in his conversations just begged to be photographed.  I asked him to do his thing in the cyc with his phone.  The result was this awesome personality photos, put into banner format.

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TBT | Steven Tyler's Motorcycle

 Throwback Thursday:

A longtime lover of motorcycles, this familiar frontman hopped on a bike and in front of the lens during an ad shoot for Pirelli Tires, partnered with a small motorcycle company. Shot right outside of Boston, near Mr. Tyler’s home, Steven was a true professional and gave us plenty to work with. His love of these machines was apparent; in fact, he helped design the bike he is sitting on. 

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TBT | A Little Bit Will Cure You

Homeopathic remedies are having a moment. More and more, people are turning to natural and organic ways to prevent and treat common ailments. These tried and true concoctions have been providing healing and promoting wellness for generations and despite the controversy they cause, they’re here to stay. 

This throwback still life was shot on 4x5 transparency film for Boiron, the largest manufacturer of homeopathic products in the world. Professionally styled in our studio, this medicine cabinet image was used for trade shows print and collateral materials advocating holistic health and wellness.

 

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Throwback: Mud is more fun with Pirelli tires!

I made these images for Velocity Inc and Pirelli Tire way back in 2006 for a series of print ads and collateral.

Creative brief was simple: get me a bunch of killer photos that say traction and speed.

Did a number of stop motion flash setups and mud in your eye compositions.

Tree climbing for the overhead shot earned me a gold star!

 

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Pump the Brakes!

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Enthusiasm for all things cars is never in short supply here at Rick Davis Photographic.  That's why our recent project with Velocity Inc for SBS BrakePads was such a pleasure.  Working with Rob Hudepohl, Creative Director and an old colleague, to showcase the unique and state-of-the-art brake pads being made by SBS was right in our wheel-house (pun intended).  Selects from the shoot are shown here with the finished ad for motorcycle and power-sports publications . Thanks to our friends at Velocity and SBS for the opportunity to shoot these pads.  Hopefully we'll be able to test them on the track soon. 

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Precision and Craftsmanship: Product Photography

With any craft, precision is essential.  I take great pride in the precision and attention to detail I bring to each of my shoots.  A recent shoot for small medical devices showcased this well.  For this layout, I designed my shot for both a print spread and a web banner. I used a Leaf 40 digital camera back on a Hasselblad so depending on the clients future marketing needs this image could be repurposed in vertical format for print advertising, brochures or a large trade show banner.  Lighting was essential to capture the ideal image. I exposed with Broncolor strobes and I made the shadows cooler by using a light blue gel in the over head fill; all while keeping the highlights clean with neutral main light. The finished image was clean, detailed and precise, just like the products shown.  Achieving the right look for each product shoot can be simple, with the right tools.
 

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Product Photos: Visual Advertising

When looking to showcase a product, professional photography is essential.  In order for your product to look its best you need a photographer that knows to ask the right questions.  First where will the shoot take place? On location shoots present a unique set of factors the photographer needs to take into consideration. In studio shoots are more easily controlled but also need to be properly staged to best display the product.  Location influences the type of lighting that will be used, whether it is a manipulation of the natural light within the space or high quality staged lighting, understanding the play of reflections and illumination is essential for capturing the best shot. The size of the product can greatly influence both location and lighting.  Here at Rick Davis Photographic we have the capability to light and shoot products that are minuscule or the size of cars.  According to the budget and creative direction of each project set dressing and props can be utilized to achieve the best look.

Recently, we did a product shoot for food storage containers.  The client required that the photos have the same look and feel that was used in an advertising campaign in Europe.  This influenced the styling of the shoot as well as the framing and content of the final shot.  Using props, studio lighting and a lens that gave depth of field allowed us to achieve the ideal shot.  As you can see, the final shot had room for copy while showcasing the product in its "natural" environment.  Our collaboration with a food stylist for this shot really brought it to life.  Our studio is equipped with a full kitchen which streamlines these types of shoots.  We produced this shot on time and on budget for a very happy client.



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Making the Brand: Corporate Photo Library

When communicating your brand to clients a consistent and polished appearance is key.  An essential element of this communication is a visual representation of who you are as a brand.  By creating a brand image library featuring employees and products you will have an arsenal of images at your disposal for all your marketing needs.  We work closely with clients to create images that capture who they are and why their product is unique.  These photos set our clients apart from those in their industry that rely on stock footage by allowing them to feature the people who make their team great and their products in action.  Corporate culture is reflected in the photos taken and they can be used for internal communications such as annual reports and training documents as well.   Click through the photos above to see how we helped Kent Julye of BERG Toys USA to portray himself and his products.

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