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Brand Consistency: Annual Report Photography

 

Through out the years we have had wonderful experiences working with creative directors, corporate communications teams and brand managers at Fortune 500 companies, non-profit organizations and institutions in order to produce photos for their annual reports. Although each had a unique annual report to create and distribute one thing was the same no matter the client.  They needed images that suited the theme and creative goals of the project, top-quality photos created specifically for their needs.  While the allure of stock photos is omnipresent it is essential to create proprietary content for anything representing your brand.  Without proprietary photography the risk exists that a competitor could use the same photos as you for their promotional or internal communication materials.  Rick has the expertise and experience to provide a skilled and smooth production be it local or on the other side of the globe. Whatever your vision for your annual report, a partnership with Rick Davis Photographic ensures that the photos produced reflect the care, creativity and passion you have for your industry.  

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It's a Snap

Early this year, we got a call to work on a project for Dentsply Caulk, helping to launch a new product, from Jenna Fletcher and Mark Masseur of Symmetri Marketing Group, a full service, integrated, B2B agency in Chicago.  The creative brief called for macro views of a crown procedure to be used in both print quality stills and clinical video featuring Calibra Universal, which is a new self-adhesive resin for use on a wide range of indications, from metal crowns and PFMs, to all-zirconia and all-ceramic. 

Great teamwork made it all come together in a very crowded dental suite. Thanks to new tech LED lighting and beautiful macro glass, we were able to get our images as the patient got a double crown procedure by Dr.Nicholas Conte & Dr.Jason Goodchild; who we later featured in a Snappy Set of interviews and silly bits before wrapping the shoot. Enjoy the linked video clips. Great dentists, good sports but marginal actors!  

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Inspired

                    Jimmy Carter, Rev. Dr. Suzan Johnson Cook, and Rep. John Lewis

                    Jimmy Carter, Rev. Dr. Suzan Johnson Cook, and Rep. John Lewis

Inspired, Transformed... American Baptist Churches: A Film of Inspirational Leaders.

I was extremely honered to be a part of this project.  As my role of a DP in conjunction with Springhouse Films, we interviewed several inspirational leaders such as Jimmy Carter, Rep. John Lewis and Rev. Dr. Suzan Johnson Cook.  These are still images from the inveriews, view the complete work at: http://www.abc-usa.org/inspired/

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