Viewing entries tagged
studio photography

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Homie!

Meet Homie! I saw Homie talking on his cell phone during a custom motorcycle shoot for Pirelli Tires. He builds fantastic custom bikes and was profiled in the consumer ad we were shooting.

The way he so animatedly involved his entire body in his conversations just begged to be photographed.  I asked him to do his thing in the cyc with his phone.  The result was this awesome personality photos, put into banner format.

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Pump the Brakes!

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Enthusiasm for all things cars is never in short supply here at Rick Davis Photographic.  That's why our recent project with Velocity Inc for SBS BrakePads was such a pleasure.  Working with Rob Hudepohl, Creative Director and an old colleague, to showcase the unique and state-of-the-art brake pads being made by SBS was right in our wheel-house (pun intended).  Selects from the shoot are shown here with the finished ad for motorcycle and power-sports publications . Thanks to our friends at Velocity and SBS for the opportunity to shoot these pads.  Hopefully we'll be able to test them on the track soon. 

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Product Photos: Visual Advertising

When looking to showcase a product, professional photography is essential.  In order for your product to look its best you need a photographer that knows to ask the right questions.  First where will the shoot take place? On location shoots present a unique set of factors the photographer needs to take into consideration. In studio shoots are more easily controlled but also need to be properly staged to best display the product.  Location influences the type of lighting that will be used, whether it is a manipulation of the natural light within the space or high quality staged lighting, understanding the play of reflections and illumination is essential for capturing the best shot. The size of the product can greatly influence both location and lighting.  Here at Rick Davis Photographic we have the capability to light and shoot products that are minuscule or the size of cars.  According to the budget and creative direction of each project set dressing and props can be utilized to achieve the best look.

Recently, we did a product shoot for food storage containers.  The client required that the photos have the same look and feel that was used in an advertising campaign in Europe.  This influenced the styling of the shoot as well as the framing and content of the final shot.  Using props, studio lighting and a lens that gave depth of field allowed us to achieve the ideal shot.  As you can see, the final shot had room for copy while showcasing the product in its "natural" environment.  Our collaboration with a food stylist for this shot really brought it to life.  Our studio is equipped with a full kitchen which streamlines these types of shoots.  We produced this shot on time and on budget for a very happy client.



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Brand Consistency: Annual Report Photography

 

Through out the years we have had wonderful experiences working with creative directors, corporate communications teams and brand managers at Fortune 500 companies, non-profit organizations and institutions in order to produce photos for their annual reports. Although each had a unique annual report to create and distribute one thing was the same no matter the client.  They needed images that suited the theme and creative goals of the project, top-quality photos created specifically for their needs.  While the allure of stock photos is omnipresent it is essential to create proprietary content for anything representing your brand.  Without proprietary photography the risk exists that a competitor could use the same photos as you for their promotional or internal communication materials.  Rick has the expertise and experience to provide a skilled and smooth production be it local or on the other side of the globe. Whatever your vision for your annual report, a partnership with Rick Davis Photographic ensures that the photos produced reflect the care, creativity and passion you have for your industry.  

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Teaming Up on New Medicial Innovatins

Earlier this year, I had the opportunity to work with Jonathan Male, a Principal and Executive Creative Director of REALITYRx, a global boutique specializing in healthcare communications. Together we created a series of images for NuTech®, a leading biologics and medical device company. NuTech is in a launch mode for Affinity®, the first and only fresh amniotic allograft which provides highly bioactive healing. Other allografts that we captured images for included NuCel®, an allograft derived from human amnion and amniotic fluid, which provides an enhanced environment for tissue growth, repair and healing. Another amniotic allograft we worked with is NuShieldTM, which is readily available due to its room temperature storage and long shelf life, and is widely used as a wound covering for soft tissue injuries, as well as a barrier for the protection of tendons, nerves and dura. Another innovation that we photographed is Matrix, an allograft known for its natural osteoconductive and osteoinductive properties. Matrix is a cancellous and demineralized cortical mixture derived from the same donor, which can be used as a bone void filler. 

Just an amazing new world.  Seemingly every project I do has an element that breaks the norm. It’s always exciting to see these innovations in the medical and healthcare industry up close and personal, talk to the product managers, experience their excitement and be part of a roll out of the next big thing. 


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Beach Glass

Littering is bad karma. Our planet is so precious and our most important job as its inhabitants is to protect it. That said, beach glass is the beautiful result of the careless act of tossing manmade glass into the ocean married with years of natural abrasion by wave and sand.

It has many names: mermaid tears, sea glass and trash glass among them. These particular pieces are part of my wife Elizabeth’s collection, gathered from many beaches from California to New Jersey. For this still life shot, I set the pieces in water and black lit them, illuminating their shape and vibrant colors. This photo is a favorite in my product and still life portfolios and is used as wall decor in my studio.

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